{"type":"session","version":3,"id":"7e9c424e-83c2-4ea0-9657-19d27460f723","timestamp":"2026-05-21T08:25:37.069Z","cwd":"/root/.openclaw/workspace/fabu"} {"type":"model_change","id":"75404fd3","parentId":null,"timestamp":"2026-05-21T08:25:37.079Z","provider":"deepseek","modelId":"deepseek-chat"} {"type":"thinking_level_change","id":"449f092b","parentId":"75404fd3","timestamp":"2026-05-21T08:25:37.079Z","thinkingLevel":"off"} {"type":"custom","customType":"model-snapshot","data":{"timestamp":1779351937102,"provider":"deepseek","modelApi":"openai-completions","modelId":"deepseek-chat"},"id":"5cf974b1","parentId":"449f092b","timestamp":"2026-05-21T08:25:37.102Z"} {"type":"message","id":"b651cc66","parentId":"5cf974b1","timestamp":"2026-05-21T08:25:37.149Z","message":{"role":"user","content":[{"type":"text","text":"[Thu 2026-05-21 16:25 GMT+8] [Subagent Context] You are running as a subagent (depth 1/1). Results auto-announce to your requester; do not busy-poll for status.\n\nBegin. Your assigned task is in the system prompt under **Your Role**; execute it to completion."}],"timestamp":1779351937107}} {"type":"message","id":"1e394611","parentId":"b651cc66","timestamp":"2026-05-21T08:25:39.399Z","message":{"role":"assistant","content":[{"type":"text","text":"I'll start by reading the article file to understand its content, then proceed with both the WeChat and website publishing tasks."},{"type":"toolCall","id":"call_00_VCpgf5cWvrGMNdlg6m3d0163","name":"read","arguments":{"path":"~/.openclaw/agents/101/workspace/post-to-wechat/2026-05-21/妙鸭相机解散.md"}},{"type":"toolCall","id":"call_01_agY7uvLHYyAD92FZJ4L21253","name":"exec","arguments":{"command":"ls ~/.openclaw/agents/101/workspace/post-to-wechat/2026-05-21/"}}],"api":"openai-completions","provider":"deepseek","model":"deepseek-chat","usage":{"input":4714,"output":148,"cacheRead":7168,"cacheWrite":0,"totalTokens":12030,"cost":{"input":0,"output":0,"cacheRead":0,"cacheWrite":0,"total":0}},"stopReason":"toolUse","timestamp":1779351937150,"responseId":"28ce5c2e-564f-442b-b058-a6524778967c"}} {"type":"message","id":"ed68c07c","parentId":"1e394611","timestamp":"2026-05-21T08:25:39.614Z","message":{"role":"toolResult","toolCallId":"call_00_VCpgf5cWvrGMNdlg6m3d0163","toolName":"read","content":[{"type":"text","text":"\n# 曾经最火的AI应用,团队解散了:妙鸭相机给所有创业者的警示\n\n2023年7月,你的朋友圈一定被它刷过屏。\n\n一张张\"写真照\"——有人穿着汉服,有人换上职业装,有人化了精致的妆——但打开相册一看,原图不过是自己随便拍的一张自拍。\n\n这就是\"妙鸭相机\"。\n\n它曾是现象级的。上线不到一个月,排队人数冲到几万人,用户为了生成一套AI写真,愿意等上几个小时。媒体把它称为\"国内第一款C端爆火的AI应用\",阿里内部把它当成大文娱AI化的一张王牌。\n\n两年后,这个故事的结局是什么?\n\n2025年9月底,妙鸭相机团队正式解散。十几人的核心团队、三四十人的支持团队,裁的裁、转的转。产品不再升级,不再推广,仅维持最低成本的运行。\n\n从朋友圈霸屏到团队解散,不过两年时间。\n\n**一个现象级产品,是怎么一步步走到今天的?**\n\n## 这个产品本身,就藏着一个死穴\n\n妙鸭相机的问题,从一开始就写在基因里了。\n\n它的使用场景太窄了。\n\n你想想,你什么时候会去拍一套写真?一年一次?两年一次?还是只在结婚、毕业这种人生节点才会去?\n\n妙鸭相机的本质,就是把\"去照相馆拍写真\"这件事数字化了。它做得确实不错——8.8元一次,比线下几百上千的写真便宜太多,效果也足够惊艳。但问题在于:**用户一年只需要一次。**\n\n工具型产品的最大诅咒,就是\"用完即走\"。用户来了,生成一套照片,发个朋友圈,然后就走了。再也没有打开的理由。\n\n这还不是最要命的。\n\n**更要命的是,它的收费模式把传播的路堵死了。**\n\n你想想,为什么\"照片修图\"这种工具能活得好?因为它免费,用户修完图直接发朋友圈,朋友问\"哪个App修的?\",这就是免费的口碑传播。\n\n妙鸭相机呢?8.8元一次。你想帮朋友生成一套,得先掏钱。朋友想自己试试,也得再掏8.8元。\n\n8.8元不多,但它是一道门槛。\n\n朋友圈刷屏看起来很热闹,但每一个刷屏的人,都没有为产品带来新的用户增长。那些被照片吸引的人,看到\"需付费\"三个字,大概率就划走了。\n\n这不是猜测。看看安卓商店的数字就知道了:**246万次安装,评分2.5分,好评率只有36%。**\n\n2.5分是什么概念?比大多数垃圾App还要低。用户的失望集中在哪儿?最典型的一条评论是:\"拍了一次就没再打开过,不值。\"\n\n## 如果你问我,妙鸭相机到底做错了什么\n\n它最大的错误,不是产品做得不够好,而是**从一开始就没想清楚\"用户为什么要反复用\"这个问题。**\n\n这个问题,是所有C端AI应用创业者必须面对的灵魂拷问。\n\n2023年到2024年,AI应用赛道火得一塌糊涂。各种AI相机、AI绘画、AI换脸的应用像雨后春笋一样冒出来,但到今天,真正活下来的有几个?\n\n你可以回想一下,你手机里有没有一款AI相机应用是你每周都会打开的。我猜大概率没有。\n\n这不是某个产品的问题,是整个AI影像赛道的困境——技术很酷,但用户的使用频次太低。\n\n有了ChatGPT,你可以每天用它写东西、查资料、翻译——它是高频次的。但AI写真呢?你一年可能只想拍一两次。\n\n**低频工具型应用,必须靠高客单价或高毛利活着。** 但妙鸭相机8.8元一次,既不高频,也不高客单,两头都不占。\n\n## 阿里的\"大文娱AI实验\",又黄了一个\n\n妙鸭相机背后的团队是阿里虎鲸文娱——原来阿里大文娱旗下的AI创新团队。\n\n说实话,妙鸭相机在阿里内部的处境,比外部看到的复杂得多。\n\n阿里大文娱这个体系,这些年一直在做各种AI尝试。从优酷的AI剪辑,到阿里影业的AI剧本分析,再到各种AI短剧、AI数字人——每个团队都在做,每个团队都在抢资源。\n\n**内部赛马激烈,组织变动频繁。** 这几乎成了阿里大文娱AI业务的标签。\n\n妙鸭相机刚火的时候,阿里内部确实给了一些资源倾斜。但当增长曲线开始走平——毕竟一个低频工具,增长能走多远呢——资源的倾斜就肉眼可见地减少了。\n\n更关键的是,妙鸭相机在阿里内部的定位一直很尴尬。\n\n它属于\"大文娱\"体系。但一个AI相机App,跟大文娱的核心业务——优酷、阿里影业、大麦——到底有什么协同效应?说实话,没有。\n\n在阿里这样的超级大厂里,一个创新产品如果没有明确的生态位,没有和核心业务的协同价值,它就不可能在组织内部获得持续的投入。\n\n**当一个产品在大公司里\"无处安放\"的时候,它的死期就已经被写好了。**\n\n## 创始人的选择,说明了什么?\n\n妙鸭相机的创始人已经转战新的赛道——乙女游戏。\n\n这是一个很有意思的信号。它说明创始人自己也知道,AI相机这个方向走不下去了。\n\n乙女游戏是什么?是一种针对女性用户的恋爱模拟游戏。这个赛道的特点是什么?**用户黏性极高,付费意愿极强,使用频次非常高。**\n\n一个妙龄少女每天打开游戏和虚拟男友聊天是常态,月氪几千块也很正常。这和每年拍一次写真的妙鸭相机,形成了鲜明对比。\n\n**创始人的选择,其实已经替我们回答了那个终极问题:AI相机这条赛道,到底值不值得继续做下去?**\n\n## 给创业者的三个启示\n\n复盘完妙鸭相机的故事,有几个点值得记下来。\n\n**第一,不要被\"朋友圈刷屏\"骗了。**\n\n表面繁荣不等于产品成功。分发红利不等于留存能力。如果你的产品只能让用户\"来一次发一次朋友圈\",那这波热度过去之后,你什么都没有。\n\n真正的留存,是用户不需要发朋友圈也会打开你的产品。\n\n**第二,低频工具型产品,必须想清楚\"第二笔钱\"从哪里来。**\n\n如果用户一年只用一次,那就想办法让每次使用产生足够的价值。要么提高客单价,要么做订阅制,要么把低频变成高频——比如从\"拍摄\"延伸到\"日常修图\"\"AI壁纸\"\"社交头像\"等场景。\n\n不是不能做工具型产品,而是不能只做一个\"一次性工具\"。\n\n**第三,在大公司做创新,要找到自己的\"生态位\"。**\n\n如果没有一个明确的生态位,没有和核心业务的协同关系,创新产品在组织内部就像一个\"外来者\"——热闹的时候有人看一眼,冷清的时候第一个被砍掉。\n\n妙鸭相机的创始人,用脚投票去了乙女游戏赛道。\n\n而在妙鸭相机的安卓商店页面上,评分依然停留在2.5分,评论区堆满了用户的失望:\n\n\"浪费钱\"。\n\n\"拍了一次就没用了\"。\n\n\"再也不信AI相机了\"。\n\n246万次安装,2.5分,36%好评率。\n\n这就是一个现象级产品的终局。\n\n\n---\n**一人公司,从想法到赚钱,其实没有那么难。**\n\n\n"}],"isError":false,"timestamp":1779351939613}} {"type":"message","id":"86e4b07f","parentId":"ed68c07c","timestamp":"2026-05-21T08:25:39.614Z","message":{"role":"toolResult","toolCallId":"call_01_agY7uvLHYyAD92FZJ4L21253","toolName":"exec","content":[{"type":"text","text":"OPC一人公司创业贷.md\n妙鸭相机解散.md\n手搓创业新赛道.md\n马斯克AI超越人类.md"}],"details":{"status":"completed","exitCode":0,"durationMs":53,"aggregated":"OPC一人公司创业贷.md\n妙鸭相机解散.md\n手搓创业新赛道.md\n马斯克AI超越人类.md","cwd":"/root/.openclaw/workspace/fabu"},"isError":false,"timestamp":1779351939613}} {"type":"message","id":"df7bfc96","parentId":"86e4b07f","timestamp":"2026-05-21T08:25:42.004Z","message":{"role":"assistant","content":[{"type":"text","text":"Good, I have the article content. Now let me check the WeChat publishing script and the HTML file, then proceed with publishing."},{"type":"toolCall","id":"call_00_d3HdgqAUrf3KBpoT1aG75915","name":"exec","arguments":{"command":"ls ~/imgs/default/cover.jpg 2>/dev/null && echo \"cover exists\" || echo \"no cover\""}},{"type":"toolCall","id":"call_01_d9iMtvOvWiSb78DE6Pvr6173","name":"exec","arguments":{"command":"ls ~/.openclaw/agents/101/workspace/post-to-wechat/scripts/wechat-api.ts 2>/dev/null && echo \"script exists\" || echo \"no script\""}},{"type":"toolCall","id":"call_02_K69mSFeXrDWtVAUtyD0w9481","name":"read","arguments":{"path":"/tmp/miaoya.html","limit":5}}],"api":"openai-completions","provider":"deepseek","model":"deepseek-chat","usage":{"input":1846,"output":212,"cacheRead":11776,"cacheWrite":0,"totalTokens":13834,"cost":{"input":0,"output":0,"cacheRead":0,"cacheWrite":0,"total":0}},"stopReason":"toolUse","timestamp":1779351939614,"responseId":"3de0daa0-6600-444d-9dc3-ed533878059a"}} {"type":"message","id":"d2901924","parentId":"df7bfc96","timestamp":"2026-05-21T08:25:42.357Z","message":{"role":"toolResult","toolCallId":"call_00_d3HdgqAUrf3KBpoT1aG75915","toolName":"exec","content":[{"type":"text","text":"/root/imgs/default/cover.jpg\ncover exists"}],"details":{"status":"completed","exitCode":0,"durationMs":65,"aggregated":"/root/imgs/default/cover.jpg\ncover exists","cwd":"/root/.openclaw/workspace/fabu"},"isError":false,"timestamp":1779351942357}} {"type":"message","id":"15784d26","parentId":"d2901924","timestamp":"2026-05-21T08:25:42.357Z","message":{"role":"toolResult","toolCallId":"call_01_d9iMtvOvWiSb78DE6Pvr6173","toolName":"exec","content":[{"type":"text","text":"no script"}],"details":{"status":"completed","exitCode":0,"durationMs":146,"aggregated":"no script","cwd":"/root/.openclaw/workspace/fabu"},"isError":false,"timestamp":1779351942357}} {"type":"message","id":"2daab985","parentId":"15784d26","timestamp":"2026-05-21T08:25:42.358Z","message":{"role":"toolResult","toolCallId":"call_02_K69mSFeXrDWtVAUtyD0w9481","toolName":"read","content":[{"type":"text","text":"
2023年7月,你的朋友圈一定被它刷过屏。
\n一张张\"写真照\"——有人穿着汉服,有人换上职业装,有人化了精致的妆——但打开相册一看,原图不过是自己随便拍的一张自拍。
\n这就是\"妙鸭相机\"。
\n它曾是现象级的。上线不到一个月,排队人数冲到几万人,用户为了生成一套AI写真,愿意等上几个小时。媒体把它称为\"国内第一款C端爆火的AI应用\",阿里内部把它当成大文娱AI化的一张王牌。
\n\n[60 more lines in file. Use offset=6 to continue.]"}],"isError":false,"timestamp":1779351942357}} {"type":"message","id":"1d1a730e","parentId":"2daab985","timestamp":"2026-05-21T08:25:44.388Z","message":{"role":"assistant","content":[{"type":"text","text":"Let me look for the wechat script in the workspace and check if there's a different path."},{"type":"toolCall","id":"call_00_41k8QI1qk086Cag1Y3Xn6247","name":"exec","arguments":{"command":"find / -name \"wechat-api.ts\" 2>/dev/null | head -5"}},{"type":"toolCall","id":"call_01_nswoFhnYBUymONN2ioo65222","name":"exec","arguments":{"command":"find ~/.openclaw -path \"*/baoyu-post-to-wechat/*\" 2>/dev/null | head -20"}}],"api":"openai-completions","provider":"deepseek","model":"deepseek-chat","usage":{"input":217,"output":135,"cacheRead":13824,"cacheWrite":0,"totalTokens":14176,"cost":{"input":0,"output":0,"cacheRead":0,"cacheWrite":0,"total":0}},"stopReason":"toolUse","timestamp":1779351942359,"responseId":"e7b05b96-dcf9-4d40-9d8e-df05fc71d452"}} {"type":"message","id":"a1787ed5","parentId":"1d1a730e","timestamp":"2026-05-21T08:25:54.545Z","message":{"role":"toolResult","toolCallId":"call_00_41k8QI1qk086Cag1Y3Xn6247","toolName":"exec","content":[{"type":"text","text":"Command still running (session amber-shell, pid 942396). Use process (list/poll/log/write/kill/clear/remove) for follow-up."}],"details":{"status":"running","sessionId":"amber-shell","pid":942396,"startedAt":1779351944474,"cwd":"/root/.openclaw/workspace/fabu","tail":""},"isError":false,"timestamp":1779351954545}} {"type":"message","id":"749f6ac4","parentId":"a1787ed5","timestamp":"2026-05-21T08:25:54.545Z","message":{"role":"toolResult","toolCallId":"call_01_nswoFhnYBUymONN2ioo65222","toolName":"exec","content":[{"type":"text","text":"/root/.openclaw/agents/发布大师/workspace/.baoyu-skills/baoyu-post-to-wechat/EXTEND.md\n/root/.openclaw/agents/101/workspace/.baoyu-skills/baoyu-post-to-wechat/EXTEND.md\n/root/.openclaw/agents/101/workspace/skills/baoyu-post-to-wechat/references\n/root/.openclaw/agents/101/workspace/skills/baoyu-post-to-wechat/references/config\n/root/.openclaw/agents/101/workspace/skills/baoyu-post-to-wechat/references/config/first-time-setup.md\n/root/.openclaw/agents/101/workspace/skills/baoyu-post-to-wechat/references/article-posting.md\n/root/.openclaw/agents/101/workspace/skills/baoyu-post-to-wechat/references/image-text-posting.md\n/root/.openclaw/agents/101/workspace/skills/baoyu-post-to-wechat/_meta.json\n/root/.openclaw/agents/101/workspace/skills/baoyu-post-to-wechat/SKILL.md\n/root/.openclaw/agents/101/workspace/skills/baoyu-post-to-wechat/scripts\n/root/.openclaw/agents/101/workspace/skills/baoyu-post-to-wechat/scripts/wechat-extend-config.ts\n/root/.openclaw/agents/101/workspace/skills/baoyu-post-to-wechat/scripts/cdp.ts\n/root/.openclaw/agents/101/workspace/skills/baoyu-post-to-wechat/scripts/paste-from-clipboard.ts\n/root/.openclaw/agents/101/workspace/skills/baoyu-post-to-wechat/scripts/package.json\n/root/.openclaw/agents/101/workspace/skills/baoyu-post-to-wechat/scripts/wechat-api.ts\n/root/.openclaw/agents/101/workspace/skills/baoyu-post-to-wechat/scripts/wechat-browser.ts\n/root/.openclaw/agents/101/workspace/skills/baoyu-post-to-wechat/scripts/check-permissions.ts\n/root/.openclaw/agents/101/workspace/skills/baoyu-post-to-wechat/scripts/copy-to-clipboard.ts\n/root/.openclaw/agents/101/workspace/skills/baoyu-post-to-wechat/scripts/wechat-article.ts\n/root/.openclaw/agents/101/workspace/skills/baoyu-post-to-wechat/scripts/wechat-agent-browser.ts"}],"details":{"status":"completed","exitCode":0,"durationMs":377,"aggregated":"/root/.openclaw/agents/发布大师/workspace/.baoyu-skills/baoyu-post-to-wechat/EXTEND.md\n/root/.openclaw/agents/101/workspace/.baoyu-skills/baoyu-post-to-wechat/EXTEND.md\n/root/.openclaw/agents/101/workspace/skills/baoyu-post-to-wechat/references\n/root/.openclaw/agents/101/workspace/skills/baoyu-post-to-wechat/references/config\n/root/.openclaw/agents/101/workspace/skills/baoyu-post-to-wechat/references/config/first-time-setup.md\n/root/.openclaw/agents/101/workspace/skills/baoyu-post-to-wechat/references/article-posting.md\n/root/.openclaw/agents/101/workspace/skills/baoyu-post-to-wechat/references/image-text-posting.md\n/root/.openclaw/agents/101/workspace/skills/baoyu-post-to-wechat/_meta.json\n/root/.openclaw/agents/101/workspace/skills/baoyu-post-to-wechat/SKILL.md\n/root/.openclaw/agents/101/workspace/skills/baoyu-post-to-wechat/scripts\n/root/.openclaw/agents/101/workspace/skills/baoyu-post-to-wechat/scripts/wechat-extend-config.ts\n/root/.openclaw/agents/101/workspace/skills/baoyu-post-to-wechat/scripts/cdp.ts\n/root/.openclaw/agents/101/workspace/skills/baoyu-post-to-wechat/scripts/paste-from-clipboard.ts\n/root/.openclaw/agents/101/workspace/skills/baoyu-post-to-wechat/scripts/package.json\n/root/.openclaw/agents/101/workspace/skills/baoyu-post-to-wechat/scripts/wechat-api.ts\n/root/.openclaw/agents/101/workspace/skills/baoyu-post-to-wechat/scripts/wechat-browser.ts\n/root/.openclaw/agents/101/workspace/skills/baoyu-post-to-wechat/scripts/check-permissions.ts\n/root/.openclaw/agents/101/workspace/skills/baoyu-post-to-wechat/scripts/copy-to-clipboard.ts\n/root/.openclaw/agents/101/workspace/skills/baoyu-post-to-wechat/scripts/wechat-article.ts\n/root/.openclaw/agents/101/workspace/skills/baoyu-post-to-wechat/scripts/wechat-agent-browser.ts","cwd":"/root/.openclaw/workspace/fabu"},"isError":false,"timestamp":1779351954545}} {"type":"message","id":"4403ac3d","parentId":"749f6ac4","timestamp":"2026-05-21T08:25:57.118Z","message":{"role":"assistant","content":[{"type":"text","text":"Found the script at `~/.openclaw/agents/101/workspace/skills/baoyu-post-to-wechat/scripts/wechat-api.ts`. Let me also check the HTML file and the node_modules, and proceed with the publishing."},{"type":"toolCall","id":"call_00_NqpDimJ2u7lKwdRsRF5t7819","name":"read","arguments":{"path":"/tmp/miaoya.html"}},{"type":"toolCall","id":"call_01_Jv5CuI04Qtgb08675qvI6848","name":"exec","arguments":{"command":"cd ~/.openclaw/agents/101/workspace/skills/baoyu-post-to-wechat/scripts && ls node_modules/.package-lock.json 2>/dev/null && echo \"node_modules ok\" || (bun install 2>&1 | tail -5)","timeout":60}}],"api":"openai-completions","provider":"deepseek","model":"deepseek-chat","usage":{"input":773,"output":205,"cacheRead":14080,"cacheWrite":0,"totalTokens":15058,"cost":{"input":0,"output":0,"cacheRead":0,"cacheWrite":0,"total":0}},"stopReason":"toolUse","timestamp":1779351954546,"responseId":"7eadc393-fe05-4c00-888c-086180c3313f"}} {"type":"message","id":"cf6a883e","parentId":"4403ac3d","timestamp":"2026-05-21T08:25:57.360Z","message":{"role":"toolResult","toolCallId":"call_00_NqpDimJ2u7lKwdRsRF5t7819","toolName":"read","content":[{"type":"text","text":"2023年7月,你的朋友圈一定被它刷过屏。
\n一张张\"写真照\"——有人穿着汉服,有人换上职业装,有人化了精致的妆——但打开相册一看,原图不过是自己随便拍的一张自拍。
\n这就是\"妙鸭相机\"。
\n它曾是现象级的。上线不到一个月,排队人数冲到几万人,用户为了生成一套AI写真,愿意等上几个小时。媒体把它称为\"国内第一款C端爆火的AI应用\",阿里内部把它当成大文娱AI化的一张王牌。
\n两年后,这个故事的结局是什么?
\n2025年9月底,妙鸭相机团队正式解散。十几人的核心团队、三四十人的支持团队,裁的裁、转的转。产品不再升级,不再推广,仅维持最低成本的运行。
\n从朋友圈霸屏到团队解散,不过两年时间。
\n一个现象级产品,是怎么一步步走到今天的?
\n妙鸭相机的问题,从一开始就写在基因里了。
\n它的使用场景太窄了。
\n你想想,你什么时候会去拍一套写真?一年一次?两年一次?还是只在结婚、毕业这种人生节点才会去?
\n妙鸭相机的本质,就是把\"去照相馆拍写真\"这件事数字化了。它做得确实不错——8.8元一次,比线下几百上千的写真便宜太多,效果也足够惊艳。但问题在于:用户一年只需要一次。
\n工具型产品的最大诅咒,就是\"用完即走\"。用户来了,生成一套照片,发个朋友圈,然后就走了。再也没有打开的理由。
\n这还不是最要命的。
\n更要命的是,它的收费模式把传播的路堵死了。
\n你想想,为什么\"照片修图\"这种工具能活得好?因为它免费,用户修完图直接发朋友圈,朋友问\"哪个App修的?\",这就是免费的口碑传播。
\n妙鸭相机呢?8.8元一次。你想帮朋友生成一套,得先掏钱。朋友想自己试试,也得再掏8.8元。
\n8.8元不多,但它是一道门槛。
\n朋友圈刷屏看起来很热闹,但每一个刷屏的人,都没有为产品带来新的用户增长。那些被照片吸引的人,看到\"需付费\"三个字,大概率就划走了。
\n这不是猜测。看看安卓商店的数字就知道了:246万次安装,评分2.5分,好评率只有36%。
\n2.5分是什么概念?比大多数垃圾App还要低。用户的失望集中在哪儿?最典型的一条评论是:\"拍了一次就没再打开过,不值。\"
\n它最大的错误,不是产品做得不够好,而是从一开始就没想清楚\"用户为什么要反复用\"这个问题。
\n这个问题,是所有C端AI应用创业者必须面对的灵魂拷问。
\n2023年到2024年,AI应用赛道火得一塌糊涂。各种AI相机、AI绘画、AI换脸的应用像雨后春笋一样冒出来,但到今天,真正活下来的有几个?
\n你可以回想一下,你手机里有没有一款AI相机应用是你每周都会打开的。我猜大概率没有。
\n这不是某个产品的问题,是整个AI影像赛道的困境——技术很酷,但用户的使用频次太低。
\n有了ChatGPT,你可以每天用它写东西、查资料、翻译——它是高频次的。但AI写真呢?你一年可能只想拍一两次。
\n低频工具型应用,必须靠高客单价或高毛利活着。 但妙鸭相机8.8元一次,既不高频,也不高客单,两头都不占。
\n妙鸭相机背后的团队是阿里虎鲸文娱——原来阿里大文娱旗下的AI创新团队。
\n说实话,妙鸭相机在阿里内部的处境,比外部看到的复杂得多。
\n阿里大文娱这个体系,这些年一直在做各种AI尝试。从优酷的AI剪辑,到阿里影业的AI剧本分析,再到各种AI短剧、AI数字人——每个团队都在做,每个团队都在抢资源。
\n内部赛马激烈,组织变动频繁。 这几乎成了阿里大文娱AI业务的标签。
\n妙鸭相机刚火的时候,阿里内部确实给了一些资源倾斜。但当增长曲线开始走平——毕竟一个低频工具,增长能走多远呢——资源的倾斜就肉眼可见地减少了。
\n更关键的是,妙鸭相机在阿里内部的定位一直很尴尬。
\n它属于\"大文娱\"体系。但一个AI相机App,跟大文娱的核心业务——优酷、阿里影业、大麦——到底有什么协同效应?说实话,没有。
\n在阿里这样的超级大厂里,一个创新产品如果没有明确的生态位,没有和核心业务的协同价值,它就不可能在组织内部获得持续的投入。
\n当一个产品在大公司里\"无处安放\"的时候,它的死期就已经被写好了。
\n妙鸭相机的创始人已经转战新的赛道——乙女游戏。
\n这是一个很有意思的信号。它说明创始人自己也知道,AI相机这个方向走不下去了。
\n乙女游戏是什么?是一种针对女性用户的恋爱模拟游戏。这个赛道的特点是什么?用户黏性极高,付费意愿极强,使用频次非常高。
\n一个妙龄少女每天打开游戏和虚拟男友聊天是常态,月氪几千块也很正常。这和每年拍一次写真的妙鸭相机,形成了鲜明对比。
\n创始人的选择,其实已经替我们回答了那个终极问题:AI相机这条赛道,到底值不值得继续做下去?
\n复盘完妙鸭相机的故事,有几个点值得记下来。
\n第一,不要被\"朋友圈刷屏\"骗了。
\n表面繁荣不等于产品成功。分发红利不等于留存能力。如果你的产品只能让用户\"来一次发一次朋友圈\",那这波热度过去之后,你什么都没有。
\n真正的留存,是用户不需要发朋友圈也会打开你的产品。
\n第二,低频工具型产品,必须想清楚\"第二笔钱\"从哪里来。
\n如果用户一年只用一次,那就想办法让每次使用产生足够的价值。要么提高客单价,要么做订阅制,要么把低频变成高频——比如从\"拍摄\"延伸到\"日常修图\"\"AI壁纸\"\"社交头像\"等场景。
\n不是不能做工具型产品,而是不能只做一个\"一次性工具\"。
\n第三,在大公司做创新,要找到自己的\"生态位\"。
\n如果没有一个明确的生态位,没有和核心业务的协同关系,创新产品在组织内部就像一个\"外来者\"——热闹的时候有人看一眼,冷清的时候第一个被砍掉。
\n妙鸭相机的创始人,用脚投票去了乙女游戏赛道。
\n而在妙鸭相机的安卓商店页面上,评分依然停留在2.5分,评论区堆满了用户的失望:
\n\"浪费钱\"。
\n\"拍了一次就没用了\"。
\n\"再也不信AI相机了\"。
\n246万次安装,2.5分,36%好评率。
\n这就是一个现象级产品的终局。
\n"}],"isError":false,"timestamp":1779351957359}} {"type":"message","id":"0419dea4","parentId":"cf6a883e","timestamp":"2026-05-21T08:25:57.360Z","message":{"role":"toolResult","toolCallId":"call_01_Jv5CuI04Qtgb08675qvI6848","toolName":"exec","content":[{"type":"text","text":"node_modules/.package-lock.json\nnode_modules ok"}],"details":{"status":"completed","exitCode":0,"durationMs":58,"aggregated":"node_modules/.package-lock.json\nnode_modules ok","cwd":"/root/.openclaw/workspace/fabu"},"isError":false,"timestamp":1779351957360}} {"type":"message","id":"e8d04587","parentId":"0419dea4","timestamp":"2026-05-21T08:26:00.167Z","message":{"role":"assistant","content":[{"type":"text","text":"Good, the HTML file is clean (same content as markdown without the advertisement poster). The node_modules are ready. Let me now run the WeChat publishing script and simultaneously prepare the Z-Blog publishing script."},{"type":"toolCall","id":"call_00_VWwHIfysNemYE9S1dVen5279","name":"exec","arguments":{"command":"cd ~/.openclaw/agents/101/workspace/skills/baoyu-post-to-wechat/scripts && WECHAT_APP_ID=wx88b0cf376e0386c4 WECHAT_APP_SECRET=b2d47ee298204c28cf82549d2798192f \\\n bun wechat-api.ts \\\n /root/.openclaw/agents/101/workspace/post-to-wechat/2026-05-21/妙鸭相机解散.md \\\n --theme default --color blue --author \"ai张三疯\" --cover /root/imgs/default/cover.jpg 2>&1","timeout":120}},{"type":"toolCall","id":"call_01_HOPrp7SLHUECfLEE0Ylm4657","name":"exec","arguments":{"command":"bun --version"}}],"api":"openai-completions","provider":"deepseek","model":"deepseek-chat","usage":{"input":1915,"output":269,"cacheRead":14976,"cacheWrite":0,"totalTokens":17160,"cost":{"input":0,"output":0,"cacheRead":0,"cacheWrite":0,"total":0}},"stopReason":"toolUse","timestamp":1779351957361,"responseId":"e3751c0c-7d3d-4c26-bc83-8b5914519ed3"}} {"type":"message","id":"ad33c998","parentId":"e8d04587","timestamp":"2026-05-21T08:26:10.320Z","message":{"role":"toolResult","toolCallId":"call_00_VWwHIfysNemYE9S1dVen5279","toolName":"exec","content":[{"type":"text","text":"Command still running (session ember-shell, pid 942406). Use process (list/poll/log/write/kill/clear/remove) for follow-up."}],"details":{"status":"running","sessionId":"ember-shell","pid":942406,"startedAt":1779351960256,"cwd":"/root/.openclaw/workspace/fabu","tail":"[wechat-api] Theme: default, color: blue, citeStatus: true\n[wechat-api] Rendering markdown with placeholders via md-to-wechat: default, color: blue, citeStatus: true\n[wechat-api] HTML generated: /tmp/wechat-article-images-Mhp8nZ/temp-article.html\n[wechat-api] Placeholder images: 1\n[wechat-api] Title: 曾经最火的AI应用,团队解散了:妙鸭相机给所有创业者的警示\n[wechat-api] Author: ai张三疯\n[wechat-api] Digest: 2023年7月,你的朋友圈一定被它刷过屏。...\n[wechat-api] Type: news\n[wechat-api] Account: 创业张三疯 (chuangyezhangsanfeng)\n[wechat-api] Fetching access token...\n[wechat-api] Uploading images...\n[wechat-api] Uploading placeholder image: /tmp/wechat-article-images-Mhp8nZ/remote_030ca20f.jpg\n"},"isError":false,"timestamp":1779351970320}} {"type":"message","id":"992b0b99","parentId":"ad33c998","timestamp":"2026-05-21T08:26:10.320Z","message":{"role":"toolResult","toolCallId":"call_01_HOPrp7SLHUECfLEE0Ylm4657","toolName":"exec","content":[{"type":"text","text":"1.3.11"}],"details":{"status":"completed","exitCode":0,"durationMs":68,"aggregated":"1.3.11","cwd":"/root/.openclaw/workspace/fabu"},"isError":false,"timestamp":1779351970320}} {"type":"message","id":"225cc5b1","parentId":"992b0b99","timestamp":"2026-05-21T08:26:17.222Z","message":{"role":"assistant","content":[{"type":"text","text":"Let me wait for the WeChat publish."},{"type":"toolCall","id":"call_00_biWsC2RfclpuhIWzt0Pj7564","name":"process","arguments":{"action":"poll","sessionId":"ember-shell","timeout":90000}}],"api":"openai-completions","provider":"deepseek","model":"deepseek-chat","usage":{"input":66,"output":86,"cacheRead":17152,"cacheWrite":0,"totalTokens":17304,"cost":{"input":0,"output":0,"cacheRead":0,"cacheWrite":0,"total":0}},"stopReason":"toolUse","timestamp":1779351970321,"responseId":"5e5078f2-ca5a-4c76-a4cc-18ce36e38657"}} {"type":"message","id":"34959cba","parentId":"225cc5b1","timestamp":"2026-05-21T08:26:23.393Z","message":{"role":"toolResult","toolCallId":"call_00_biWsC2RfclpuhIWzt0Pj7564","toolName":"process","content":[{"type":"text","text":"[wechat-api] Theme: default, color: blue, citeStatus: true\n[wechat-api] Rendering markdown with placeholders via md-to-wechat: default, color: blue, citeStatus: true\n[wechat-api] HTML generated: /tmp/wechat-article-images-Mhp8nZ/temp-article.html\n[wechat-api] Placeholder images: 1\n[wechat-api] Title: 曾经最火的AI应用,团队解散了:妙鸭相机给所有创业者的警示\n[wechat-api] Author: ai张三疯\n[wechat-api] Digest: 2023年7月,你的朋友圈一定被它刷过屏。...\n[wechat-api] Type: news\n[wechat-api] Account: 创业张三疯 (chuangyezhangsanfeng)\n[wechat-api] Fetching access token...\n[wechat-api] Uploading images...\n[wechat-api] Uploading placeholder image: /tmp/wechat-article-images-Mhp8nZ/remote_030ca20f.jpg\n[wechat-api] Uploading cover: /root/imgs/default/cover.jpg\n[wechat-api] Publishing to draft...\n{\n \"success\": true,\n \"media_id\": \"imBwNhfy9Uv4ps2luE5gfjiBnaPH34rMLKU2fruKEfgaaZ9M4u97mFP7JHHCLYCS\",\n \"title\": \"曾经最火的AI应用,团队解散了:妙鸭相机给所有创业者的警示\",\n \"articleType\": \"news\"\n}\n[wechat-api] Published successfully! media_id: imBwNhfy9Uv4ps2luE5gfjiBnaPH34rMLKU2fruKEfgaaZ9M4u97mFP7JHHCLYCS\n\nProcess exited with code 0."}],"details":{"status":"completed","sessionId":"ember-shell","exitCode":0,"aggregated":"[wechat-api] Theme: default, color: blue, citeStatus: true\n[wechat-api] Rendering markdown with placeholders via md-to-wechat: default, color: blue, citeStatus: true\n[wechat-api] HTML generated: /tmp/wechat-article-images-Mhp8nZ/temp-article.html\n[wechat-api] Placeholder images: 1\n[wechat-api] Title: 曾经最火的AI应用,团队解散了:妙鸭相机给所有创业者的警示\n[wechat-api] Author: ai张三疯\n[wechat-api] Digest: 2023年7月,你的朋友圈一定被它刷过屏。...\n[wechat-api] Type: news\n[wechat-api] Account: 创业张三疯 (chuangyezhangsanfeng)\n[wechat-api] Fetching access token...\n[wechat-api] Uploading images...\n[wechat-api] Uploading placeholder image: /tmp/wechat-article-images-Mhp8nZ/remote_030ca20f.jpg\n[wechat-api] Uploading cover: /root/imgs/default/cover.jpg\n[wechat-api] Publishing to draft...\n{\n \"success\": true,\n \"media_id\": \"imBwNhfy9Uv4ps2luE5gfjiBnaPH34rMLKU2fruKEfgaaZ9M4u97mFP7JHHCLYCS\",\n \"title\": \"曾经最火的AI应用,团队解散了:妙鸭相机给所有创业者的警示\",\n \"articleType\": \"news\"\n}\n[wechat-api] Published successfully! media_id: imBwNhfy9Uv4ps2luE5gfjiBnaPH34rMLKU2fruKEfgaaZ9M4u97mFP7JHHCLYCS\n","name":"cd ~/.openclaw/agents/101...post-to-wechat/scripts"},"isError":false,"timestamp":1779351983393}} {"type":"message","id":"2f66e882","parentId":"34959cba","timestamp":"2026-05-21T08:26:25.389Z","message":{"role":"assistant","content":[{"type":"text","text":"WeChat publishing is done. Now let me create the Z-Blog publishing script.\n\nFirst, let me check what Z-Blog API endpoints look like with the blogId info."},{"type":"toolCall","id":"call_00_2wNiTmxDOACCdjNWwNrv5037","name":"exec","arguments":{"command":"cat /tmp/miaoya.html | head -1"}}],"api":"openai-completions","provider":"deepseek","model":"deepseek-chat","usage":{"input":443,"output":87,"cacheRead":17280,"cacheWrite":0,"totalTokens":17810,"cost":{"input":0,"output":0,"cacheRead":0,"cacheWrite":0,"total":0}},"stopReason":"toolUse","timestamp":1779351983394,"responseId":"09937e6b-f158-42dd-945f-60a51adcdf25"}} {"type":"message","id":"0a5180dd","parentId":"2f66e882","timestamp":"2026-05-21T08:26:25.547Z","message":{"role":"toolResult","toolCallId":"call_00_2wNiTmxDOACCdjNWwNrv5037","toolName":"exec","content":[{"type":"text","text":"一人公司,从想法到赚钱,其实没有那么难。
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一人公司,从想法到赚钱,其实没有那么难。
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一人公司,从想法到赚钱,其实没有那么难。
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